YouziGfit: Gifts youzi send to friends and relatives in China
At the end of 2003, a long-distance phone turned Huang Zhouyang entrepreneurial inspiration -an old classmate moved to the US referred that students overseas demand for family gifts to the domestic. Huang Zhouyang engineer by training technical did not actually study abroad, just from the AC former classmate, he can be allowed to feel this is an opportunity that transition from a technical posts for commercial operation of the project.
Through a series of data collection and market analysis, the cross-border business was officially launched in 2004, named YouziGfit.com ( abbreviation: Youzi.com) formally launched.
By 2009, the company sales over 5 million yuan, compared to those founded the same year sale billions of dollars of B2C website, the development speed is not fast. Perhaps the technical background of engineers are striving for perfection and steady, the only 32- year-old founder said they were not in a hurry, not even the financing plan.
"In 2010 I hope the data mining and user experience of the site better, only to spend more effort on promotion in." In the 21st Century Forum and growth companies in Shenzhen growth enterprise Promotion Council, Huang Zhouyang said to study abroad from home more and more, only the well site experience to get more users.
"They think the market is very small shopping overseas Chinese." Although Huang Zhouyang only saw only a handful of VC, but I heard very similar conclusions. In VC point of view, if the user base and the ability to purchase limited room for growth in a project, then the company 's growth is pending scrutiny.
But Huang Zhouyang did not agree. In his opinion, this is a very clear pattern of targeting business projects, but also from the future development, the website can be derived from domestic demand gifts. Only at the initial stage, the first to meet the needs of overseas Chinese gifts, the first thing to do fine through.
According to reports, travel subnet positioned in gift services, target customer base two points: first, overseas Chinese around the world, he must be brought up in China in the hope that he will be sent home gift from relatives and friends abroad , there are about 2 million overseas Chinese around . The second is the
income of between 5000-20000 domestic middle class. On the shopping patterns, mainly a way for website design for overseas users direct credit card payments, then through third-party logistics company, the distribution of goods to overseas users designated to receive the gift of domestic objects.
In fact, the gift site is not uncommon in the country, because the market has been very large gifts. However, existing models to buy, mainly for the company's employee benefits, high-end customers to the bank, etc., but mainly dedicated customer service staff to promote sales, rather than direct sales through the
website.
Initially, Huang Zhouyang put the company positioned to meet individual customer needs gifts website. "Most people think that individual acquisition costs to be higher than the group off, but our own experience is that the higher value of the services of individual users." The reason is that buy lower profits, and there is a risk involved in the gray areas, the scale does not easy to grasp.
Early in the operation, in order to make the site reflect the richness of the product, to stimulate consumer demand user, subnet travel products Front pull than wider. "Because the demand for products to meet the gifts too many choices, such as your parents, friends, marriage, children 's toys, all products can be
used as gifts, but the operation down, we do still have to find a spot in the limited energy. "
After adjustment, beginning in 2009, he chose to swim subnet around the " filial piety " and " girlfriend gifts" these two needs to expand, but also cut off a number corresponding thereto unrelated products. "Overseas Chinese most immediate goal is to buy a gift for your parents, care for their parents, this is the greatest demand, so we wanted to get done through this demand."
Beginning in 2009, Huang Zhouyang begin on the data mining user needs analysis and put in more effort. " Direction of our efforts is to allow the user to select a gift can become easier. You travel to the subnet search gifts, we give you the right to push a program. This is based on the basis of data analysis, the site can capture your gifts demand."
Do not think that is a simple gift to send flowers, send a cake or send electrical appliances, as well as simply designed according to holiday gift-giving time. In Huangzhou Yang 's eyes, even to my mother a gift, the summer is also divided into the gifts, the gifts fall, or to the 30-40 year-old mother what gift to convey the concept of health, then what should What kind of gift ...... these require meticulous analysis in order to obtain results.
Huang Zhouyang want users to travel on the subnet, the site will be able to accurately place the user is interested in the product pushed to the search page. "There are now on the market a professional B2C gift of flowers, as well as perfume, wine B2C , etc., but at present this market segment, who recommend the right product just right to do that is to be accumulated, and the accumulation of time accumulation of data. "
In order to meet customer demand, the subnet must travel from the choice of products to push pages are considered nuanced. Huangzhou Yang said the company also set up a Canadian point of purchase, because the gift is in fact higher than the average shopping in product quality, the company is also strict.
" I am most worried about my doing enough professionals, a customer can not meet the terms of derived demand." In the five years of entrepreneurial process, Huang Zhouyang experienced product category of choice, service trade-offs of the crowd, just want to continue to optimize the experience website.
But let Huang Zhouyang feel embarrassed that the development of the company 's tepid, so the founder in considering the recruitment of senior talent, always leave room. But he is also aware of the urgency of rapid development, and, after the Spring Festival in 2010, Huang Zhouyang plan in addition to the customer data mining continues to accumulate, but also better at branding.
According to the survey tour subnet, its target customer base presents consumption is about 3000 yuan / year, enough to catch these people need to bring stability to revenues. And when this good cause, Huangzhou Yang also plans to achieve a breakthrough in the domestic gift market. " Apple gift for the domestic market network, will be launched this year."
The gift market research for five years entrepreneurs apparently ready to step up the pace of expansion. But the problem for the tour subnet for now, this is still a small -scale company have accumulated enough to open up the domestic market, and how to seize market opportunities, allow yourself to become bigger, this is the moment to think entrepreneurs need.
By 2009, the company sales over 5 million yuan, compared to those founded the same year sale billions of dollars of B2C website, the development speed is not fast. Perhaps the technical background of engineers are striving for perfection and steady, the only 32- year-old founder said they were not in a hurry, not even the financing plan.
"In 2010 I hope the data mining and user experience of the site better, only to spend more effort on promotion in." In the 21st Century Forum and growth companies in Shenzhen growth enterprise Promotion Council, Huang Zhouyang said to study abroad from home more and more, only the well site experience to get more users.
Transnational Gifts
In the venture capital firm opinion, swim subnet do nothing but " niche market " (Niche Market) in a pilot project. The so-called niche market, pointing to those markets rulers / absolute advantage companies ignore certain market segments, niche refers to a small enterprise selected products or services, enter and become focus leader, from local to national and then global market, while building a variety of barriers, and gradually form a lasting competitive advantage."They think the market is very small shopping overseas Chinese." Although Huang Zhouyang only saw only a handful of VC, but I heard very similar conclusions. In VC point of view, if the user base and the ability to purchase limited room for growth in a project, then the company 's growth is pending scrutiny.
But Huang Zhouyang did not agree. In his opinion, this is a very clear pattern of targeting business projects, but also from the future development, the website can be derived from domestic demand gifts. Only at the initial stage, the first to meet the needs of overseas Chinese gifts, the first thing to do fine through.
According to reports, travel subnet positioned in gift services, target customer base two points: first, overseas Chinese around the world, he must be brought up in China in the hope that he will be sent home gift from relatives and friends abroad , there are about 2 million overseas Chinese around . The second is the
income of between 5000-20000 domestic middle class. On the shopping patterns, mainly a way for website design for overseas users direct credit card payments, then through third-party logistics company, the distribution of goods to overseas users designated to receive the gift of domestic objects.
In fact, the gift site is not uncommon in the country, because the market has been very large gifts. However, existing models to buy, mainly for the company's employee benefits, high-end customers to the bank, etc., but mainly dedicated customer service staff to promote sales, rather than direct sales through the
website.
Initially, Huang Zhouyang put the company positioned to meet individual customer needs gifts website. "Most people think that individual acquisition costs to be higher than the group off, but our own experience is that the higher value of the services of individual users." The reason is that buy lower profits, and there is a risk involved in the gray areas, the scale does not easy to grasp.
Early in the operation, in order to make the site reflect the richness of the product, to stimulate consumer demand user, subnet travel products Front pull than wider. "Because the demand for products to meet the gifts too many choices, such as your parents, friends, marriage, children 's toys, all products can be
used as gifts, but the operation down, we do still have to find a spot in the limited energy. "
After adjustment, beginning in 2009, he chose to swim subnet around the " filial piety " and " girlfriend gifts" these two needs to expand, but also cut off a number corresponding thereto unrelated products. "Overseas Chinese most immediate goal is to buy a gift for your parents, care for their parents, this is the greatest demand, so we wanted to get done through this demand."
Database Marketing
Tour subnet initial data mining, provide a reminder service: if the object is close to the customer concerned birthday or anniversary is an important event that the website will use e-mail, text message sent to him, to remind them not to forget to express love or expression of friendship.Beginning in 2009, Huang Zhouyang begin on the data mining user needs analysis and put in more effort. " Direction of our efforts is to allow the user to select a gift can become easier. You travel to the subnet search gifts, we give you the right to push a program. This is based on the basis of data analysis, the site can capture your gifts demand."
Do not think that is a simple gift to send flowers, send a cake or send electrical appliances, as well as simply designed according to holiday gift-giving time. In Huangzhou Yang 's eyes, even to my mother a gift, the summer is also divided into the gifts, the gifts fall, or to the 30-40 year-old mother what gift to convey the concept of health, then what should What kind of gift ...... these require meticulous analysis in order to obtain results.
Huang Zhouyang want users to travel on the subnet, the site will be able to accurately place the user is interested in the product pushed to the search page. "There are now on the market a professional B2C gift of flowers, as well as perfume, wine B2C , etc., but at present this market segment, who recommend the right product just right to do that is to be accumulated, and the accumulation of time accumulation of data. "
In order to meet customer demand, the subnet must travel from the choice of products to push pages are considered nuanced. Huangzhou Yang said the company also set up a Canadian point of purchase, because the gift is in fact higher than the average shopping in product quality, the company is also strict.
" I am most worried about my doing enough professionals, a customer can not meet the terms of derived demand." In the five years of entrepreneurial process, Huang Zhouyang experienced product category of choice, service trade-offs of the crowd, just want to continue to optimize the experience website.
But let Huang Zhouyang feel embarrassed that the development of the company 's tepid, so the founder in considering the recruitment of senior talent, always leave room. But he is also aware of the urgency of rapid development, and, after the Spring Festival in 2010, Huang Zhouyang plan in addition to the customer data mining continues to accumulate, but also better at branding.
According to the survey tour subnet, its target customer base presents consumption is about 3000 yuan / year, enough to catch these people need to bring stability to revenues. And when this good cause, Huangzhou Yang also plans to achieve a breakthrough in the domestic gift market. " Apple gift for the domestic market network, will be launched this year."
The gift market research for five years entrepreneurs apparently ready to step up the pace of expansion. But the problem for the tour subnet for now, this is still a small -scale company have accumulated enough to open up the domestic market, and how to seize market opportunities, allow yourself to become bigger, this is the moment to think entrepreneurs need.
Comments
Post a Comment